Facebook is offering free texting in Yemen as long as you use the Facebook messaging app. I can’t decide if the campaign is a cynical effort to boost Facebook’s growth numbers, a CIA-sponsored plot to capture more of Yemen’s SMS traffic, or a sign that some 25-year old marketing executive in Mountain View has gotten in way over their head. Possibly it’s all three.

— Maciej Cegłowski, Ta'izz (Idle Words)